Investor Relations


Marieke Snoep

Chief Consumer Market Officer
Marieke Snoep (born 1971) has been a member of the Board of Management of KPN since 2019 and was appointed Chief Consumer Market on June 1, 2023. In this role, she is responsible for KPN’s activities and determines the company’s strategy in the consumer domain. She has extensive strategic and commercial experience in the Dutch telecommunications and technology market. Marieke is committed to the KPN purpose: ‘We go all out to connect everyone in the Netherlands to a sustainable future’. More specifically, she aims to grow with our customer needs, by empowering secure digital lives through all life stages and ensuring customer centricity.

Prior to her role as Chief Consumer Market within KPN, Marieke served as Chief Business Market with effect from December 1, 2019. She successfully initiated the turnaround of the Business Market, where she and her team created a one-stop shop for the entire business market, with a secure and future-proof portfolio for SMEs, Large and Corporate Organizations at lower operating cost. She was also responsible for reshaping KPN as a customer-centric organization, which has led to KPN ranking number one in customer satisfaction.

After completing her Master of Science in Mechanical Engineering, Marieke worked as a consultant at Solvision (now Ordina) and Atos Origin. After 2002 she held various management positions at T-Mobile, where she was a member of the Executive Board as Chief Operations Officer, Chief Business Market from 2012, and Chief Consumer Market from 2017.

Marieke is a member of the board of VNO-NCW, a member of Raad van Anders at NL Digital, an active member of, a coach at Talent naar de Top and a mentor at NLgroeit, a platform that helps Dutch SME entrepreneurs grow.

The best thing about KPN, is in her opinion, the non-stop impact that we make with our technology, expertise, and world-class partners, for both consumers and businesses in the Netherlands. KPN serves all households with relevant high-quality products and outstanding service. Moreover, KPN plays a vital role in the economic progress of the Netherlands, as well as socially on themes such as reducing the CO2 footprint and providing a safe and accessible internet for all. With the power of the internet and the loyalty of customers giving their trust to KPN, Marieke aims to help customers get the best out of life with the rich possibilities digitalization has to offer. She believes that ‘together we can take on every challenge.’ #proudofKPN #KPN4U4LIFE

Current position: Chief Consumer Market and member of the board of Management
Since: 1 June 2023
Born: 1971, Deventer
Nationality: Dutch
Graduated: University of Twente, London Business School
Ancillary activities:
  • member of the board of VNO-NCW
  • member of Raad van Anders NLdigital
  • member of SER Topvrouwen
  • mentor at nlgroeit