Director/PDMR Shareholding

R.E.A. Holdings plc ("REA")

Notification of transactions by director and connected persons

REA announces that it has today received notification in accordance with the requirements of Rule 3.1.2R of the Disclosure and Transparency Rules of the Financial Services Authority that, on 3 November 2010, the following parties being persons connected with Mr R M Robinow (the chairman of REA), sold at a price of 108p per share the numbers of 9 per cent cumulative preference shares of REA shown below:

LMD Robinow                   1,208

YA Robinow Bare Trust     1,208

Emba Holdings Limited   497,874