DGAP-News: Your Family Entertainment AG
/ Key word(s): Agreement
Corporate News Your Family Entertainment AG (WKN A161N1; ISIN DE000A161N14)
Vienna, Austria and Munich, Germany, 19 May 2021
Effective immediately, Austria's largest private digital media company, ProSiebenSat.1 PULS 4, will exclusively manage advertising sales for RiC TV in Austria. Since August 2019, TV streaming app ZAPPN has carried RiC TV, a renowned channel for children and families operated by German media company Your Family Entertainment AG (YFE). ZAPPN, a ProSiebenSat.1 PULS 4 product, is #1 in the Austrian cost-free streaming market and currently offers 20 channels, including all 11 belonging to ProSiebenSat.1 PULS 4.
ProSiebenSat.1 PULS 4 is the top marketer in the country, and its channels cumulatively boast the highest reach among the advertising-relevant target audience of 12-to-49 year-olds. Brand safety and brand suitability are top priorities, which perfectly complements the philosophy of RiC TV. The family channel's programming is entertaining, educational, and free of violence. It offers kids meaningful television, giving their parents the security of knowing that their children are being provided with valuable entertainment.
RiC TV offers an exclusive advertising environment for customers interested in child-oriented family programming. The family channel stands for positive values and meets the highest educational quality standards. In addition to its focus on decelerating TV content, YFE has focused for many years on social responsibility, for instance by supporting SOS Children's Villages worldwide. For their dedication to advancing value-oriented TV programming, Dr. Piëch and YFE will receive the 10th Award of the International Brand Colloquium in September 2021.
Dr. Stefan Piëch, CEO of Your Family Entertainment AG: "RiC TV has provided valuable children's programming and diverse advertising opportunities for many years. I'm sure that customers in Austria will appreciate and benefit from this family-friendly environment. We are very pleased to have won ProSiebenSat.1 PULS 4 as an experienced and renowned partner for the marketing of RiC TV in Austria."
Dr. Michael Stix, CCO of ProSiebenSat.1 PULS 4: "We are delighted to enrich our portfolio in the children's and family genre with RiC TV. With this cooperation, we can offer our customers another exciting and entertaining brand in addition to our 11 TV channels, numerous digital platforms, and 360-degree support. Above all, we are very happy to support the sustainable and social path that RiC TV is following - which goes hand in hand with our 4Gamechangers strategy."
About ProSiebenSat.1 PULS 4
About RiC TV
Contact at Your Family Entertainment AG
|Company:||Your Family Entertainment AG|
|Phone:||+49 (0)89 997 271-0|
|Fax:||+49 (0)89 997 271-91|
|Listed:||Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Stuttgart|
|EQS News ID:||1198094|
|End of News||DGAP News Service|