DGAP-News: Philion SE / Key word(s): Investment
Philion SE acquires stake in DEINHANDY to implement unique omni-channel strategy
- DEINHANDY is the fastest growing online shops for telecommunications in Germany
- The present shareholders (Robert Ermich and einsAmobile) will stay on board
- Number of stores across Germany to be doubled to about 300 by the end of 2019
- Close cooperation with the Swiss mobilezone Group
Berlin, 15 November 2018: Philion SE (ISIN: DE000A1X3WF3) has set itself a clear objective, i.e. to take advantage of the transformation in the German telecommunications market to create one of the three leading network-independent providers of mobile communications services. Philion's investment in DEINHANDY, a leading online shop for mobile communications and digital life, marks the company's entry into the e-commerce market and takes it a significant step closer to achieving this objective. For this purpose, Philion acquires a stake in Mister Mobile GmbH, DEINHANDY's parent company. DEINHANDY is one of the fastest growing e-commerce platforms in Germany.
The Philion Group already comprises Fexcom GmbH, the largest independent chain store operator in the German telecommunications market, which currently runs 167 stores throughout Germany. That number is to be almost doubled to about 300 by the end of 2019. This will create a unique network-independent mobile services provider under the umbrella of Philion, which combines online and offline commerce to offer the best of both worlds in the telecommunications sector. Within this omni-channel strategy, customers will experience a unique world of mobile telephony, smart home and IoT (Internet of Things) products under the well-known DEINHANDY brand.
"The German telecommunications market is changing. Old distribution structures are breaking up, which creates unique opportunities. We want to seize these opportunities, set new standards in the industry as an innovative new force with an experienced management team and quickly become a top player," says René Schuster, Chairman of the Board of Philion SE. "We will inspire our customers with an unlimited 360-degree experience. No matter whether they prefer to shop online or visit our physical stores - they can look forward to innovative products and competent advice."
"This is a welcome new step for us. Now that we have put the brand in a strong position in the online market, the physical stores will give us much greater reach and confidence as well as access to a new group of customers," says Robert Ermich, co-founder and Managing Director of Mister Mobile GmbH (DEINHANDY).
In the context of the transaction, aptus, the majority shareholder of Philion SE, will initially acquire a 30% stake from einsAmobile, the current majority shareholder of Mister Mobile GmbH. This stake will then be integrated into Philion over the next months without issuing further Philion shares.
The einsAmobile Group (einsAmobile, TPHCom and Mister Mobile) is owned by the Swiss mobilezone Group. mobilezone (ISIN: CH0276837694) is the leading independent telecommunications specialist in the Swiss mobile and fixed telephony market (2017 revenues: CHF 1.2 billion) and will keep a 45% stake. Co-founder Robert Ermich holds the remaining 25% and will continue to serve as Managing Director. Philion and the mobilezone Group intend to cooperate also beyond the DEINHANDY partnership going forward.
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About Philion SE
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