Global TV operator Your Family Entertainment AG (YFE) announces it has signed an agreement with VUBIQUITY, one of the world’s leading providers of premium content, to deliver “Fix&Foxi” channel to Cell C Ltd., South Africa´s most innovative mobile communication company.
Cell C´s entertainment platform called “Black” now includes YFE´s premium children’s TV channel “Fix&Foxi”. Cell C offers consumers a wide range of prepaid, hybrid, and postpaid services which are now complemented by a new entertainment service. Cell C was also the first in the country to commercially launch Wi-Fi Calling, a service which has transformed the travelling experience for South Africans.
“Fix&Foxi” channel was created with the mission to bring both high-quality entertainment and educational content to families around the globe to supply today´s perfect children’s TV experience. “Fix&Foxi” channel is targeting children from 5 to 11 years which makes its positioning complementary in the multichannel market environment. The channel has won the prestigious Eutelsat TV Awards, where “Fix&Foxi” was honored as best kids’ channel 2016.
Alexander Neemann, Head of Channel Business said of the development of “Fix&Foxi“channel: "The launch of “Fix&Foxi” channel on Cell C´s Mobile TV services is a milestone for Your Family Entertainment´s African strategy. This agreement and expansion with a new partner underlines our ability to adapt our channel and products to a variety of affiliate models, especially in rapidly changing markets as Africa. We are excited to become a very popular and valued addition to the Cell C´s offer for children and their families across Africa."
Adam Poulter, Managing Director at VUBIQUITY International, said: “We are delighted to be working with “Fix&Foxi” as part of our relationship with Cell C to play a key role in meeting the needs of this exciting demographic. Adapting to consumer needs is essential for growth in this market and has helped to further establish our position as a trusted content partner.”
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Working with nearly 650 leading film studios, television networks, independent producers and online creators, VUBIQUITY brings premium content to more than a thousand global video distributors spanning 109 million households. That reach – to more than 120 countries in over 80 languages – makes VUBIQUITY the premier global provider for content companies worldwide, with a digital library that includes hundreds of thousands of movies, TV shows and online content with promotional assets.
This library makes VUBIQUITY an advantageous partner for video distributors looking to add more content, or to new entrants to the marketplace seeking to customise a new video solution and appeal to a new market.
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About Your Family Entertainment AG
Your Family Entertainment AG (WKN [German security code number]: A161N1, ISIN: DE000A161N14, Abbreviation: RTV) with its headquarter in Munich, was one founder of the first German private broadcaster, Sat.1, in 1984, contributed to the development of children's morning programming on Super RTL and is one of the founding members of Association of Private Broadcasters and Telemedia (VPRT). In addition, YFE is the producer and license distributor for high-quality programmes for children and the whole family and has one of the largest broadcaster-independent programme libraries in Europe. Its stock of programmes includes well-known and beloved series such as "Enid Blyton", "Fix&Foxi" and "Altair". Since 2007, YFE operates the award-winning yourfamily Pay TV children's channel which is named "Fix&Foxi" since December 2014 and has established itself worldwide. The channels are available as well in GAS-Region (German) as in Africa (English and French), Middle East (Arabic and English) and America (Spanish and English). “RiC” commenced broadcasting operations as a Free TV channel in September 2012 in the GAS region. In addition, YFE operates 20 mobile TV broadcasters on the Hutchison 3 TV platform. YFE is headed by Dr. Stefan Piëch.