Your Family Entertainment AG: My-HD celebrates summer by adding the Kids channel 'yourfamily' to its portfolio

Your Family Entertainment AG / Key word(s): Miscellaneous/Miscellaneous

18.08.2014 / 12:39

Press release

My-HD celebrates summer by adding the Kids channel "yourfamily" to its portfolio

Munich/Dubai, United Arab Emirates - August 18, 2014 - My-HD, the first and only ultra-low pay TV platform in the Middle East and North Africa (MENA), has announced the addition of award-winning German TV channel "yourfamily" to its suite of offerings.

Already renowned worldwide for its dynamic animation and live action shows, "yourfamily" has gained a large following thanks to high quality, beloved and family friendly series. These include "Fix & Foxi", "Enid Blyton" and "Digswell", as well as series based on other children's book classics such as "Tales of The South Seas" and "Timothy goes to school".

The 24/7 channel is operated by German Broadcaster Your Family Entertainment AG (short form: YFE) which boasts one of the largest broadcast-independent program libraries in Europe.

Cliff Nelson, CEO of My-HD, said: "Our new partnership with YFE comes at a perfect time, when children are on their school holidays and have more time to watch TV. The collaboration also demonstrates our commitment to bringing the best in children's entertainment to our ever-growing base of subscribers".

Engaging and educational, programs on "yourfamily" are mainly developed in Europe and guarantee safe, balanced content for children aged 3 to 13 and their families.

Stefan Piëch, CEO of YFE, said: "We are very excited to be launching yourfamily in the MENA region through My-HD, the leading Pay-TV provider in the Arab world".

"Since 2007, yourfamily has been broadcasting high-quality productions that encourage creativity and language fluency among children. We are confident that families in the MENA region will appreciate the availability of this new channel in their homes."

Through its strategic partnership with Arabsat, My-HD has been able to continuously expand its offering of channels and reach out to over 170 million viewers in more than 22 countries across the Middle East, Africa and beyond.

About My-HD

Established in 2012 and headquartered in Dubai Media City, My-HD is the leading and first ultra-low pay Direct to Home (DTH) TV platform. The High Definition satellite Pay-TV platform which aims to provide the best viewing experience to consumers in the MENA region at an affordable price now offers over 57 Channels, out of which 46 are HD.
Some of the prominent channels available to subscribers are the 9 MBC HD channels, two of which are exclusive to My-HD; Discovery Science HD and Animal Planet HD, four Turner Channels, five exclusive Rotana HD channels; four exclusive HD channels from Al Nahar and six new and exclusive HD channels from Olympusat; in addition to other new and exclusive channels like Physique TV HD and Nat Geo Music HD.

My-HD has successfully brought international brand channels to the consumers to reinforce their value proposition. An agreement with GMA International, the Philippines' number 1 Terrestrial TV Network was the first of its kind; this agreement has led My-HD to enter international markets. With their recent launch of the French Bouquet of channels called "Ahbabi", which includes a total of 84 channels of which 46 are in HD, My-HD has gone a step further in expanding their channel offering.

A large number of digital HD receiver brands such as Humax, Altech UEC, Galaxis and Cambridge in GCC countries, NHE in Kuwait, TruView in Saudi Arabia and Tevicom in Morocco are compatible with the My-HD platform, which offers both Irdeto and Conax conditional access systems.

My-HD has a growing network of distributors across the MENA region. Approved receivers and viewing cards are available in traditional shops as well as major hypermarkets and department stores in the region including Carrefour, Panda, Lulu, Sharaf DG, Emax, Extra, and HyperPanda among many others.

Visit for the latest news regarding channels and My-HD offerings.

About "yourfamily"

yourfamily is a 24/7 channel whose target group is 3-13 years + the whole family. Programming is scheduled according to the individual viewing patterns of the different age groups over the day. For 30 years now experienced educationalists and drama advisers along with young TV programme makers at Your Family Entertainment have been developing successful animation and live action series and films for children of all age brackets from pre-school to the whole family broadcasted on yourfamily. yourfamily represents entertainment of educational non-violent viewing imparting decent values for the entire family. With program for the whole family, Your Family Enertainment AG encourages families to watch TV together. With a selection of popular classics such as "Fix & Foxi", "Bob's beach" or "Digswell" we guarantee a safe, harmless and above all balanced schedule. Children can identify with the well-known characters and benefit from the values conveyed. The programs are mainly developed and produced in the European region and encourage the creative urges and language fluency of the kids. yourfamily presents an antipole to short-lives mass trend. The parental supervision of kids consuming television program is an integer part of Your Family Entertainment's market approach.

About Your Family Entertainment AG

Your Family Entertainment AG (WKN [German security code number]: 540891, ISIN: DE0005408918, Abbreviation: RTV) with its headquarters in Munich, was one founder of the first German private broadcaster, Sat.1, in 1984, contributed to the development of children's morning programming on Super RTL and is one of the founding members of Association of Private Broadcasters and Telemedia (VPRT). In addition, YFE is the producer and license distributor for high-quality programs for children and the whole family and has one of the largest broadcaster-independent program libraries in Europe. Its stock of programs includes well-known and beloved series such as "Enid Blyton", "Fix & Foxi" and "Altair". Since 2007, YFE operates the award-winning yourfamily Pay TV children's channel. RiC commenced broadcasting operations as a Free TV channel in September 2012. In addition, YFE operates 20 mobile TV broadcasters on the Hutchison 3 TV platform. YFE is headed by Dr. Stefan Piëch.


Renno Communications Group
Dubai, United Arab Emirates
+971 4 4278687

YFE Press:   Anja Pohl
YFE Investor Relations:   Claus W. Küster

Your Family Entertainment AG
Nordendstr. 64
80801 Munich
Tel.: +49 (0) 89 99 72 71-0
Fax: +49 (0) 89 99 72 71 91

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