Press release
Launch of new pan regional feed for "yourfamily" across Sub-Saharan Africa
Munich, Dar es Salaam, May 6, 2014: A new international feed for "yourfamily" premieres as of now on Sub-Saharan African platform of AzamTV with full coverage of Sub-Saharan Africa.
By launching this new pan regional feed, Your Family Entertainment AG makes the first step in the international roll-out of the TV channel "yourfamily" which will be accessible immediately in English for the first time with an Arabic service to follow later in 2014.
"'yourfamily' is a very exciting addition to the existing kids and family channels available in the region, and will be a compelling channel for platforms that want to increase their distribution, grow their ARPU and extend choice to their subscribers.", Paul Robinson, EVP International Channel-Business says.
"Creating a balanced bouquet of family entertainment is crucial to our growth plans for AzamTV across Africa", commented Rhys Torrington, CEO of Azam Media. "We want to offer content that is unique, targeted at the younger audience and exciting. 'yourfamily' fits that description perfectly."
The international Pay-TV channel "yourfamily" features high-quality animated and live-action shows for kids aged 2-11 and their families. The educational and European programmes with calming content are popular for kids and their parents will be very happy for their children to watch. The new feed of Your Family Entertainment AG will be available to cable, satellite and free to air platforms as an additional service in this region and will be a superb addition for any platform.
Yusuf Bakhresa, Managing Director of Azam Media added: "In my opinion it is important to offer children fascinating programmes that expand their imagination but that parents can trust. I firmly believe that 'yourfamily' delivers on this and we look forward to a fruitful partnership".
"We are really excited about starting our international Pay-TV channel 'yourfamily' with AzamTV. We look forward to sharing with AzamTV's young audience our cultural heritage of European, high-quality animation and live-action series based on children's book classics such as Tales of The South Seas and Bob's Beach. 'yourfamily' represents entertainment of educational non-violent viewing imparting decent values for the entire family. We welcome Azam at 'yourfamily'!" says Laurence Robinet, Chief Broadcast Officer at Your Family Entertainment AG.
About Azam Media Ltd.:
Azam Media Ltd. Is part of the family of Salim Said Bakhressa (SSB) companies. SSB is one of the premier corporations in East Africa with Azam as its flagship brand. Its consumer products include flour, water, fresh juices, cola, ice cream, fast catamaran services to Zanzibar and now TV. Azam FC have also just been crowned champions of the Tanzania Premier League 2013/14. Azam Media is a content service provider, offering a bouquet of top quality family entertainment through its AzamTV platform at a single affordable price using a digital satellite decoder. The headquarters are located in Dar es Salaam, Tanzania where it was founded in 2013. The service will expand across other countries across the region in the near future, beginning with Uganda and Kenya this June. Its vision is to offer a wide range of programmes consisting of both international and local channels suitable for families, sports fans and individuals of all ages across sub-Saharan Africa. Viewers can also record programmes whilst watching them with a provided USB device. Naturally the decoder comes with an HDMI connection option for that perfect picture on the TV.
About Your Family Entertainment AG:
Your Family Entertainment AG (WKN [German security code number]: 540891, ISIN: DE0005408918, Abbreviation: RTV) with its headquarters in Munich and Vienna, can look back on many years of expertise in the TV market: the company was the founder of the first German private broadcaster, Sat.1, in 1984, contributed to the development of children's morning programming on Super RTL and is one of the founding members of the VPRT. In addition, YFE is the producer and license handler for high-quality programs for children and the whole family and has one of the largest broadcaster-independent program libraries in Europe. Its stock of programs includes well-known and beloved series' such as "Enid Blyton", "Fix und Foxi", "Urmel" and "Altair". Since 2007, YFE has operated the award-winning yourfamily Pay TV children's broadcaster. RiC started broadcasting operations as a Free TV channel in September 2012. In addition, YFE operates 20 mobile channels on the Hutchison 3 TV platform. YFE is headed by Dr. Stefan Piëch.
Contacts:
Your Family Entertainment AG
Press: Anja Pohl anja.pohl@yfe.tv
Investor Relations: Claus W. Küster claus.kuester@yfe.tv
Azam Media Ltd
Press: Lucy Ngongoseke lucy@tabasamupr.co.tz +255 754602674
Your Family Entertainment AG
Nordendstr. 64, 80801 München
Tel.: +49 (0) 89 99 72 71-0
Fax: +49 (0) 89 99 72 71 91
Website: www.yf-e.com