Heliad Equity Partners GmbH & Co. KGaA / Key word(s): Miscellaneous
BCG Baden-Baden Cosmetics Group AG and Deutsche Entertainment AG, two
portfolio companies of Heliad Equity Partners GmbH & Co. KGaA (ISIN:
DE000A0L1NN5), are working together. In an initial cooperation with top
violinist David Garrett, the companies have announced the launch of the
first Rock Symphonies Man and Woman perfume and shower gel series, offering
yet another example of how Heliad successfully exploits potential synergies
between its portfolio investments.
Classic-rock crossover: David Garrett is one of the foremost violinists of
our times. The star's virtuoso, powerful playing transcends the boundaries
between the usual genres - from classical music to rock and pop - and is
warmly appreciated by a global audience in all age groups. David Garrett is
guided by his passion for the music. Whether as the world's fastest
violinist, winner of the ECHOKlassik award or of gold and platinum awards
as a crossover expert, David Garrett captivates audiences with his peak
musical performance and easy-going, cool aura. In his latest album - 'Rock
Symphonies', the star violinist casts songs by the greatest rock legends in
an unusual new light. He is masterful and unmistakeable in expressing the
nuances of classical and rock music, as well as embodying elegance and
joie-de-vivre. It is this unique, memorable style that has also inspired
his first perfume line - ROCK SYMPHONIES. Fresh and highly expressive,
these fragrances capture the star's authentic powers of attraction and
character, and his unconventional and natural personality. ROCK SYMPHONIES
MAN and ROCK SYMPHONIES WOMAN are elegant yet casual scents full of
charisma that will appeal to trendsetters with style and individualists
with zest for life.
David Garrett worked together with the SANS SOUCIS cosmetics, one of the
brands at Heliad Equity Partners' portfolio company BCG Baden-Baden
Cosmetics Group AG in Baden-Baden, to develop the ROCK SYMPHONIES perfume
collection. The products will be available at perfumeries and select
department stores from November 2010.
++ About Heliad
Heliad is a group of companies that invests in high-growth German companies
and offers them hands-on support in their further development. Heliad
typically invests in companies that generate annual sales in excess of EUR
10mn and generally acquires majority shareholdings. Further information
about the company can be found at www.heliad.com.
Heliad Equity Partners GmbH & Co. KGaA
Christoph D. Kauter
Phone: +49 69 71 91 59 65 39
03.11.2010 Dissemination of a Corporate News, transmitted by DGAP -
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Company: Heliad Equity Partners GmbH & Co. KGaA
60322 Frankfurt am Main
Phone: +49 69 71 91 59 65 0
Fax: +49 69 71 91 59 65 11
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in München, Berlin, Stuttgart
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