++ Heliad shareholdings BCG Baden-Baden Cosmetics Group AG and DEAG artist David Garrett pool forces ++ Launch of first Rock Symphonies Man and Woman perfume and shower gel series ++

Heliad Equity Partners GmbH & Co. KGaA / Key word(s): Miscellaneous
03.11.2010 11:57

BCG Baden-Baden Cosmetics Group AG and Deutsche Entertainment AG, two portfolio companies of Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5), are working together. In an initial cooperation with top violinist David Garrett, the companies have announced the launch of the first Rock Symphonies Man and Woman perfume and shower gel series, offering yet another example of how Heliad successfully exploits potential synergies between its portfolio investments.

Classic-rock crossover: David Garrett is one of the foremost violinists of our times. The star's virtuoso, powerful playing transcends the boundaries between the usual genres - from classical music to rock and pop - and is warmly appreciated by a global audience in all age groups. David Garrett is guided by his passion for the music. Whether as the world's fastest violinist, winner of the ECHOKlassik award or of gold and platinum awards as a crossover expert, David Garrett captivates audiences with his peak musical performance and easy-going, cool aura. In his latest album - 'Rock Symphonies', the star violinist casts songs by the greatest rock legends in an unusual new light. He is masterful and unmistakeable in expressing the nuances of classical and rock music, as well as embodying elegance and joie-de-vivre. It is this unique, memorable style that has also inspired his first perfume line - ROCK SYMPHONIES. Fresh and highly expressive, these fragrances capture the star's authentic powers of attraction and character, and his unconventional and natural personality. ROCK SYMPHONIES MAN and ROCK SYMPHONIES WOMAN are elegant yet casual scents full of charisma that will appeal to trendsetters with style and individualists with zest for life.

David Garrett worked together with the SANS SOUCIS cosmetics, one of the brands at Heliad Equity Partners' portfolio company BCG Baden-Baden Cosmetics Group AG in Baden-Baden, to develop the ROCK SYMPHONIES perfume collection. The products will be available at perfumeries and select department stores from November 2010.

++ About Heliad

Heliad is a group of companies that invests in high-growth German companies and offers them hands-on support in their further development. Heliad typically invests in companies that generate annual sales in excess of EUR 10mn and generally acquires majority shareholdings. Further information about the company can be found at www.heliad.com.

Heliad Equity Partners GmbH & Co. KGaA
Christoph D. Kauter
Deputy CEO
Phone: +49 69 71 91 59 65 39
E-mail: investor-relations@heliad.com

03.11.2010 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG.
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Language:     English
Company: Heliad Equity Partners GmbH & Co. KGaA               Gr├╝neburgweg 18
              60322 Frankfurt am Main
Phone:        +49 69 71 91 59 65 0
Fax:          +49 69 71 91 59 65 11
E-mail:       info@heliad.com
Internet:     www.heliad.com
ISIN:         DE000A0L1NN5
WKN:          A0L1NN
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr               in M├╝nchen, Berlin, Stuttgart
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