Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous
12.03.2010 08:28
Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5; WKN: A0L1NN)
has acquired an indirect 40% interest in the cosmetics producer Baden-Baden
Cosmetics Group AG via TIG Themis Industries Group GmbH & Co. KGaA, a
company in which it holds a majority interest. Baden-Baden Cosmetics Group
AG previously acquired 100% of the assets of Fribad Cosmetics Group GmbH,
Baden-Baden, from a special situation. The agreement to purchase the
company was signed in the form of an asset deal. Heliad holds 40% of the
new company, and its operating partner FCP Frankfurt CapitalPartners AG
holds a 60% interest and will provide management in the future. The 'Sans
Soucis' and 'Biodroga' brands that were acquired can look back on more than
30 years of successful history in the German and international cosmetic
markets. With these brands, the company will realise around EUR 25 million
in annual sales. The closing of the transaction is scheduled for 30 April
2010, subject to a condition precedent. The parties have agreed not to
disclose the purchase price.
Information and Explaination of the Issuer to this News:
'The product families built around the Sans Soucis beauty brand in the
retail sector and the Biodroga professional brand in the cosmetics sector
for decades have stood for high quality, tradition, established products
and internationally recognised cosmetics know-how. The company was taken
over by an insolvency administrator in April 2009 and its operations were
stabilised. Our acquisition of the company is based on our approach of
working together with the operational management of small and medium-sized
companies in German-speaking countries to move strong brands and products
onto a growth path. At Heliad Equity Partners, we are confident that we can
achieve future targeted development of Baden-Baden Cosmetics Group AG, one
of the leading cosmetic companies in Germany, using its existing brands and
products. In strategic terms, this involves consolidating the company's
position in Germany and opening new growth markets with its existing
customers,' according to Christoph D. Kauter, Deputy CEO of Heliad Equity
Partners.
Contact:
Heliad Equity Partners GmbH & Co. KGaA
Christoph D. Kauter
Deputy CEO
Phone: +49 69 71 91 59 65 39
E-mail: investor-relations@heliad.com
12.03.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP.
Media archive at www.dgap-medientreff.de and www.dgap.de
Language: English
Company: Heliad Equity Partners GmbH & Co. KGaA
Grüneburgweg 18
60322 Frankfurt am Main
Deutschland
Phone: +49 69 71 91 59 65 0
Fax: +49 69 71 91 59 65 11
E-mail: info@heliad.com
Internet: www.heliad.com
ISIN: DE000A0L1NN5
WKN: A0L1NN
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin, München, Stuttgart
End of News DGAP News-Service