Heliad acquires 40% interest in cosmetics producer Baden-Baden Cosmetics Group AG - Focus on further development of the Sans Soucis and Biodroga brands

Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous
12.03.2010 08:28

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5; WKN: A0L1NN) has acquired an indirect 40% interest in the cosmetics producer Baden-Baden Cosmetics Group AG via TIG Themis Industries Group GmbH & Co. KGaA, a company in which it holds a majority interest. Baden-Baden Cosmetics Group AG previously acquired 100% of the assets of Fribad Cosmetics Group GmbH, Baden-Baden, from a special situation. The agreement to purchase the company was signed in the form of an asset deal. Heliad holds 40% of the new company, and its operating partner FCP Frankfurt CapitalPartners AG holds a 60% interest and will provide management in the future. The 'Sans Soucis' and 'Biodroga' brands that were acquired can look back on more than 30 years of successful history in the German and international cosmetic markets. With these brands, the company will realise around EUR 25 million in annual sales. The closing of the transaction is scheduled for 30 April 2010, subject to a condition precedent. The parties have agreed not to disclose the purchase price.

Information and Explaination of the Issuer to this News:
'The product families built around the Sans Soucis beauty brand in the retail sector and the Biodroga professional brand in the cosmetics sector for decades have stood for high quality, tradition, established products and internationally recognised cosmetics know-how. The company was taken over by an insolvency administrator in April 2009 and its operations were stabilised. Our acquisition of the company is based on our approach of working together with the operational management of small and medium-sized companies in German-speaking countries to move strong brands and products onto a growth path. At Heliad Equity Partners, we are confident that we can achieve future targeted development of Baden-Baden Cosmetics Group AG, one of the leading cosmetic companies in Germany, using its existing brands and products. In strategic terms, this involves consolidating the company's position in Germany and opening new growth markets with its existing customers,' according to Christoph D. Kauter, Deputy CEO of Heliad Equity Partners.

Heliad Equity Partners GmbH & Co. KGaA
Christoph D. Kauter
Deputy CEO
Phone: +49 69 71 91 59 65 39
E-mail: investor-relations@heliad.com

12.03.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de

Language:     English
Company: Heliad Equity Partners GmbH & Co. KGaA               Grüneburgweg 18
              60322 Frankfurt am Main
Phone:        +49 69 71 91 59 65 0
Fax:          +49 69 71 91 59 65 11
E-mail:       info@heliad.com
Internet:     www.heliad.com
ISIN:         DE000A0L1NN5
WKN:          A0L1NN
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr               in Berlin, München, Stuttgart
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