Heliad portfolio company new i-d media AG enters into new cooperation agreement with Riese Media GmbH

Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous

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++ Heliad portfolio company new i-d media AG enters into new cooperation    agreement with Riese Media GmbH
++ Expansion of customer and sales base in the area of Digital New Media
new i-d media AG, Berlin, a company 49%-owned by of Heliad Equity Partners GmbH & Co. KGaA (ISIN: DE000A0L1NN5), held by its subsidiary TIG Themis Industries Group GmbH & Co. KGaA (ISIN: DE000A0XYL04), today entered into a strategic cooperation agreement with Riese Media GmbH, Hamburg. The cooperation focuses on a joint expansion of the customer and sales base in the area of Digital New Media. Riese Media GmbH, a strategic holding company focusing on Digital Market Management & Communications, led by former Pixelpark Chairman Michael Riese, over the last months has put together digital partner companies with annual sales of EUR 55 million. new i-d media AG's reported sales for 2010 are expected to be around EUR 10 million.

new i-d media AG's Chairman Reinhard Dilger comments: 'Our expectations from this partnership over the coming 18 months are for a further rise in our sales volume in the double-digit percentage range. As a leading digital agency, new i-d media AG knows just how much sense this sort of cooperation makes. The idea of an independent full-service agency for the Digital New Media market is the solution our customers have been looking for. At our Berlin and London sites, new i-d media AG is already bringing together, under one umbrella, all the areas of expertise of a classic digital agency. Adding to the offerings of a number of competitors, at our Cologne site we also offer complete IT consulting on a variety of platforms. Integration of IT systems with their design and public image is of increasing importance to our customers. With Riese Media, we shall be able to give this even greater attention.'

Michael Riese, Managing Director of Riese Media GmbH, adds: 'Established market players, but also small innovative companies, see in our strategic holding company an opportunity for generating additional sales volume. Customers benefit from a one-stop agency of maximum quality, optimum coverage and minimum administrative expenses.'

++ About Heliad

Heliad is a publicly listed investment company which invests in high-growth companies in German-speaking countries. Heliad relies in this respect on established, owner-managed business models with sales of between EUR 10 million and EUR 100 million and a focus on service providers ('asset-light' focus). Further information about the company can be found at www.heliad.com.

++ About new i-d media AG

new i-d media is a developer and implementer of digital communications. From social media campaigns to websites, intranets, communities, networks, measurements & metrics and eCRM, all the way to customer participation programs and live communication, i-d media Berlin possesses a holistic understanding of the market. Its positioning at sites in Berlin, Cologne and London guarantees that the company is able to provide comprehensive customer and product know-how.

++ About Riese Media

Under the Riese Media umbrella, independent New Media companies are brought together and given a better targeted market placement. The goal is to provide small- and medium-sized New Media agencies with an opportunity to offer their customers the full bandwidth and wide range of offerings of digital communications. In addition, all areas of Riese Media services are consolidated and available from a single source.

Heliad Equity Partners GmbH & Co. KGaA
Christoph D. Kauter
Deputy CEO
Phone: +49 69 71 91 59 65 39
E-mail: investor-relations@heliad.com

04.02.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de

Language:     English
Company: Heliad Equity Partners GmbH & Co. KGaA               Gr├╝neburgweg 18
              60322 Frankfurt am Main
Phone:        +49 69 71 91 59 65 0
Fax:          +49 69 71 91 59 65 11
E-mail:       info@heliad.com
Internet:     www.heliad.com
ISIN:         DE000A0L1NN5
WKN:          A0L1NN
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr               in Berlin, M├╝nchen, Stuttgart
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