Heliad: Sony Music Entertainment invests in Heliad portfolio holding DEAG Deutsche Entertainment AG

Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous
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Sony Music Entertainment (New York/Tokyo) announced yesterday that it is acquiring a 49% stake in the European classical music business of listed company DEAG Deutsche Entertainment AG (WKN 551390), in which Heliad holds a 17.53% share.

To that end, effective 7 July 2009, Sony has acquired 49% of the capital of DEAG Classics AG (Berlin) from DEAG Deutsche Entertainment AG for a double-digit million euro amount, under an agreement containing fixed and earn-out components. Execution of the agreement is subject to the obtaining of approvals, inter alia, from the responsible anti-trust authorities.
DEAG Classics AG's has declared its intent to expand its existing contractual relationships with artists like David Garrett, Plácido Domingo, Anna Netrebko, Jonas Kaufmann, Jessye Norman, Rolando Villazón, Elina Garanca, Lang Lang and others. Simultaneously, the company plans to further expand into a number of European countries and to strengthen its crossover area.

Ralf Flore: 'For us, the investment in DEAG Classics by a well-established and experienced industry partner such as Sony is clear proof of the outstanding prospects for the entire DEAG Group. We are glad to have been one of the first to recognize this potential, and will remain a stable private equity investor in DEAG over the long term.'
++ About Heliad

Heliad is a publicly listed investment company which invests in high-growth companies in German-speaking countries. Heliad relies in this respect on established, owner-managed business models with sales of between EUR 10 million and EUR 100 million and a focus on service providers ('asset-light' focus). With this investment focus and its buy-and-build strategy, Heliad is positioned in the attractive niche between venture capital and traditional buyouts. With around 4,500 employees, the thirteen companies currently in Heliad's portfo-lio generate combined sales of more than EUR 600 million. Further information about the company can be found at www.heliad.com.

Heliad Equity Partners GmbH & Co. KGaA
Thomas Kunder
Chief Financial Officer
Phone: +49 69 71 91 59 65 39
E-Mail: investor-relations@heliad.com

08.07.2009  Financial News transmitted by DGAP

Language:     English
Issuer: Heliad Equity Partners GmbH & Co. KGaA               Grüneburgweg 18
              60322 Frankfurt am Main
Phone:        +49 69 71 91 59 65 0
Fax:          +49 69 71 91 59 65 11
E-mail:       info@heliad.com
Internet:     www.heliad.com
ISIN:         DE000A0L1NN5
WKN:          A0L1NN
Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr               in Berlin, München, Stuttgart
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