Heliad Equity Partners GmbH & Co. KGaA: Portfolio company blau Mobilfunk GmbH acquires the discount mobile phone division debitel-light from Debitel AG; Debitel AG with participation in blau Mobilfunk GmbH

Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous/Miscellaneous

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With immediate effect, debitel and blau Mobilfunk are to work together in the discount segment: the debitel subsidiary debitel-light is being ab-sorbed by blau Mobilfunk. In return, debitel is to receive a minority stake in blau. The transaction will open up enormous synergies for blau in terms of marketing and customer service. The joint aim is to position blau Mobilfunk as a strong long-term market player among the top ranks of competitors.

In acquiring debitel-light’s customers, blau Mobilfunk becomes one of the largest discount provider in the German mobile phone market. 'The strategic opportunities for cooperation significantly improve our market position', commented blau’s Managing Director Martin Ostermayer. The new partnership will also benefit the 400,000 customers: 'Next year, blau.de and debitel-light customers should be able to telephone each other for only six cents per minute. This will mean considerable growth of the blau.de community. According to Ostermayer, 'This increase in customers will enable us to provide even cheaper rates and new features'.
Airtime vouchers for blau.de have long since been available from thou-sands of retail outlets including NORMA, Real, Budnikowski and Kaufland, as well as specialist dealers of KOMSA and Euronics and the petrol station chains Aral and Shell. As part of the new comprehensive partnership, blau Mobilfunk will also take on board debitel-light’s former trading partners. This will add to blau.de’s sales network the convenience retail outlets and Esso, OMV and Westfalen petrol stations, which are supplied by Lekkerland. blau.de SIM cards will also be available from debitel centres and debitel marketing partners.

For the Managing Director of Heliad, Andreas Lange, the acquisition of debitel-light by represents a successful manoeuvre: 'When we invested in blau Mobilfunk a few months ago, it was not possible to predict these welcome and extremely value-increasing developments, which makes blau Mobilfunk No. 2 in the German discount segment, in detail. However, from the very beginning of our investment, we were convinced that the blau Mobilfunk management had enormous potential and knew very well how to use the dynamism of the mobile phone market to their own advantage. We fully expect to be positively surprised on many more occasions by this portfolio company.'

About Heliad
Heliad Equity Partners (WKN: 604 729) is a private equity firm that concentrates mainly on companies in the German-speaking countries. Investments are made in companies that are in a strong expansion period or a special situation. The aim is to produce an above-average risk/return ratio for the shareholders. The investor thus intensively participates with Heliad in the expansion opportunities not only of the traditional German middle class but also of aspiring German technological companies.
Heliad Equity Partners GmbH & Co. KGaA 
Christiane Kriesche
Leiterin Marketing & Kommunikation
Grüneburgweg 18
60322 Frankfurt

Tel.: +49(0)69 719 15 965 17
Fax: +49(0)69 719 15 965 17
E-Mail: christiane.kriesche@sigma-capital.de

DGAP 28.11.2006 

Language:     English
Issuer: Heliad Equity Partners GmbH & Co. KGaA               Grüneburgweg 18
              60322 Frankfurt am Main Deutschland
Phone:        +49 (0)69 719 15 965 0
Fax:          +49(0)69 719 15 965 11
E-mail: christiane.kriesche@sigma-capital.de WWW:          www.heliad.de
ISIN:         DE0006047293
WKN:          604729
Listed: Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin-Bremen, München, Stuttgart  
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