Heliad Equity Partners GmbH & Co. KGaA / Miscellaneous/Miscellaneous
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With immediate effect, debitel and blau Mobilfunk are to work together in
the discount segment: the debitel subsidiary debitel-light is being
ab-sorbed by blau Mobilfunk. In return, debitel is to receive a minority
stake in blau. The transaction will open up enormous synergies for blau in
terms of marketing and customer service. The joint aim is to position blau
Mobilfunk as a strong long-term market player among the top ranks of
In acquiring debitel-light’s customers, blau Mobilfunk becomes one of the
largest discount provider in the German mobile phone market. 'The strategic
opportunities for cooperation significantly improve our market position',
commented blau’s Managing Director Martin Ostermayer. The new partnership
will also benefit the 400,000 customers: 'Next year, blau.de and
debitel-light customers should be able to telephone each other for only six
cents per minute. This will mean considerable growth of the blau.de
community. According to Ostermayer, 'This increase in customers will enable
us to provide even cheaper rates and new features'.
Airtime vouchers for blau.de have long since been available from thou-sands
of retail outlets including NORMA, Real, Budnikowski and Kaufland, as well
as specialist dealers of KOMSA and Euronics and the petrol station chains
Aral and Shell. As part of the new comprehensive partnership, blau
Mobilfunk will also take on board debitel-light’s former trading partners.
This will add to blau.de’s sales network the convenience retail outlets and
Esso, OMV and Westfalen petrol stations, which are supplied by Lekkerland.
blau.de SIM cards will also be available from debitel centres and debitel
For the Managing Director of Heliad, Andreas Lange, the acquisition of
debitel-light by represents a successful manoeuvre: 'When we invested in
blau Mobilfunk a few months ago, it was not possible to predict these
welcome and extremely value-increasing developments, which makes blau
Mobilfunk No. 2 in the German discount segment, in detail. However, from
the very beginning of our investment, we were convinced that the blau
Mobilfunk management had enormous potential and knew very well how to use
the dynamism of the mobile phone market to their own advantage. We fully
expect to be positively surprised on many more occasions by this portfolio
Heliad Equity Partners (WKN: 604 729) is a private equity firm that
concentrates mainly on companies in the German-speaking countries.
Investments are made in companies that are in a strong expansion period or
a special situation. The aim is to produce an above-average risk/return
ratio for the shareholders. The investor thus intensively participates with
Heliad in the expansion opportunities not only of the traditional German
middle class but also of aspiring German technological companies.
Heliad Equity Partners GmbH & Co. KGaA
Leiterin Marketing & Kommunikation
Tel.: +49(0)69 719 15 965 17
Fax: +49(0)69 719 15 965 17
Issuer: Heliad Equity Partners GmbH & Co. KGaA
60322 Frankfurt am Main Deutschland
Phone: +49 (0)69 719 15 965 0
Fax: +49(0)69 719 15 965 11
Listed: Geregelter Markt in Frankfurt (Prime Standard); Freiverkehr
in Berlin-Bremen, München, Stuttgart
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