Heliad Equity Partners GmbH & Co. KGaA: Heliad participates as an anchor investor at elumeo S.E.

DGAP-News: Heliad Equity Partners GmbH & Co. KGaA / Key word(s): Investment

24.10.2017 / 18:33
The issuer is solely responsible for the content of this announcement.

Frankfurt / Berlin, October 24, 2017: Heliad Equity Partners (ISIN: DE000A0L1NN5 / Ticker: HPBK) now holds 7.5% of the stock-exchange listed elumeo S.E. In addition, Heliad secures an additional 2.49% of the shares through an option. With this transaction, Heliad is investing further in the "e-commerce" core segment with a significant upside potential.

elumeo is a leading European company focused on manufacturing and selling a wide range of gem jewelery. Founded in 2008, it combines the tradition of centuries-old craftsmanship with the cost advantages of electronic sales channels and integrated production. After the IPO on the Frankfurt Stock Exchange in 2015, the company had a difficult phase due to the appreciation of the Thai Baht - Thailand is the main production country - against the euro and the British pound as well as sales declines in the UK after the Brexit decision.

After a series of restructuring measures, management was able to return to operative break even in Q2/2017. The company generated sales of EUR 19.1 million in Q2/2017. Compared to Q2/2016, the German market rose significantly by 11.0% and the Italian market by 11.3%. Business in the UK is expected to be at a lower level as a result the BREXIT. Costs were significantly reduced in the overall group. Additionally, a B2B business has been established, which has already grown significantly in the first two quarters of the current financial year.

Heliad sees elumeo, the largest and only fully-integrated supplier in the online jewelry market, as best positioned to profit considerably from digital change in this area. "In our opinion, the current stock market value reflects in no way the value of the operating business. In elumeo, we see a rock-solid company that has made its homework and we want to participate in the expected value recovery as a long-term investor", said Thomas Hanke, CEO of Heliad. "The e-commerce sector is one of our investment priorities, where we have an excellent track record. I am confident that we can support the management of elumeo as an active investor in order to help them grow faster and expand profitably the leading market position."

"We are glad to welcome Heliad as a long-term investor at elumeo", said Wolfgang Boyé, CEO of elumeo. "The Heliad team has very quickly developed an extremely good understanding of our business and we are strongly encouraged by the significant commitment of Heliad that we are on the right track. We are looking forward to continuing the common path we have taken. In addition, we are happy that we can rely on Heliad's network and expertise in this field."

About elumeo S.E.:
The elumeo Group, which has its headquarters in Berlin, is a leading European online retailer of high-quality gemstone jewelry, which the Group mainly produces itself in Thailand. The publicly traded company offers its customers in Europe coloured gemstone jewelry at comparatively low prices via a number of electronic distribution channels (including television, the Internet, smart TV and smartphone app). Its distribution model relies exclusively on direct sales. For instance, the elumeo Group operates home-shopping TV channels in Germany, the UK and Italy, and online stores in Germany, the UK, Italy, France, the Netherlands, Spain, Belgium and the USA. Lower cost items are marketed to customers worldwide via the US based "New York Gemstones" online stores. Furthermore, the company now also offers a full line of jewelry on schmuck.de.

The elumeo Group was founded in Berlin, Germany and Chanthabury, Thailand, as a joint venture in 2008 and has grown very successfully ever since. In 2014, the companies that comprised the Group underwent a formal merger to bundle the operating business under the holding company elumeo S.E. The elumeo Group employs approximately 1,100 people at five different locations worldwide.

About Heliad:
Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a German listed company focusing on young and fast-growing non-listed and listed private equity companies in the German-speaking countries.
Through its "Evergreen" structure, Heliad can operate without any fixed running time and can support entrepreneurs flexibly, individually and consistently on every stage of growth. In combination with an active, "hands-on" investment approach, Heliad is thus in a position to achieve significant excess returns in relation to other investment companies and equity funds for its shareholders. The Heliad shares thus benefit private and institutional investors from the chances of a diversified portfolio of the most interesting disruptive growth companies in the German-speaking countries by means of a daily liquid dividend stock. Information about Heliad can be found at www.heliad.com.

elumeo SE
Claudia Erning
Erkelenzdamm 59/61
10999 Berlin

Telefon: +49 30 69 59 79-231
E-Mail: ir@elumeo.com
Heliad Equity Partners GmbH & Co. KGaA

Grüneburgweg 18
60322 Frankfurt am Main

Tel.: +49 (0)69 71 91 280 - 0
E-Mail: investor-relations@heliad.com

24.10.2017 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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